We didn't start this business to add more noise to an overcrowded market. Everywhere you look, "the other guys" are pushing a million different products with a million different scents—most of which offer plenty of flash but no real benefits. We saw a cycle of overpriced, mass-produced junk that ignored the specific needs of the tactical community. You shouldn't have to overpay for quality, and you shouldn't have to settle for products that aren't built for your lifestyle.

Built for the Front Lines

10-7 Apothecary was born from a simple realization: there was nothing truly targeted for the men and women in law enforcement, the military, or the first responder community. We create budget-friendly, high-performance skincare and grooming essentials—like our Command Presence and Shift Change lines—that actually work. We utilize premium, natural ingredients like Shea butter and Jojoba Oil because we know your skin takes a beating from the elements, long shifts, and high-stress environments.

Veteran Owned. Community Focused.

We are a Disabled Veteran-owned and operated small business based in St. Petersburg, Florida. Our founder’s background in the Marine Corps and law enforcement isn't just a marketing point—it's the DNA of every formula we develop. We understand what it means to serve, and we know that "10-7" (Out of Service) is more than just a successful tour. It’s a necessary directive to reset, recover, and gear up for the next watch.

We focus on those who serve their communities. Whether you're on duty or finally hitting that 10-7 status, we provide the professional standards you expect and the quality you’ve earned.

Stay Vigilant. Prioritize Yourself.